New Frontiers is Expanding!

by New Frontiers News & Events on November 3, 2016

New Frontiers exterior (Architectural rendering of New Frontiers’ new exterior.) 

It’s finally happening – New Frontiers is getting a larger store in Solvang! Our new store will be located right next door to our current location. We’re so grateful to the owners of the Valley Plaza (where our store is located) for their vision in renovating the shopping center. The new and refreshed center will be called The Merkantile, which in Danish means “relating to commerce”.

Most importantly: New Frontiers will remain open through all phases of construction. Our current store is open and serving you, our cherished loyal customers, every day. The construction area and one entrance is fenced off, but the majority of the parking lot is open and available for parking. We are doing everything possible to minimize the impact the construction will have on our customers. You are our most important resource.

We are working closely with the property owner and construction team to minimize the impact the construction will have on you, and to maintain the best possible shopping experience. We thank you in advance for you patience, and promise you it will be worth it. Our new store will be more than double the size of our current store, with a better layout, more departments (like fresh hot pizza, full service meat department, expanded deli seating area, improved parking lot) and much more.

The Merkantile in the news:
Santa Ynez Valley Star
Santa Maria Times

Valley Plaza rendering

{ 5 comments… read them below or add one }

Lindsay November 3, 2016 at 3:39 pm

I used to work in the Flagstaff store…please come back!!!


John Rush March 1, 2017 at 7:02 pm

I was a committed customer at your Prescott, Az store before it was plundered. The store and all it’s employees were abused by the “faux” health store that moved in and left without any compassion or the least amount of care for it’s employees or customers. I believe that your return would be embraced warmly by our total community.


New Frontiers News & Events March 2, 2017 at 3:27 pm

Dear John, We miss our New Frontiers family of customers in Arizona very much. Unfortunately, the highly competitive atmosphere of big chain stores that drove us out of Arizona would make it very difficult for us to return at this time. We wish you all the best.


Anita February 26, 2018 at 3:25 pm

As some of the commenters above I also was a loyal Prescott customer. I have since moved to Tennessee and am involved in a project of bringing a healthier lifestyle to rural areas. I am in a similar town as Prescott, and funny enough we have been calling it the New Frontier because everything is just emerging here — the time is right for a store like New Frontiers to come on the scene. I have a very prominent downtown location available on Main street – What are the odds to recreate what we had in Prescott by New Frontiers starting a branch here?? Is there any interest to move east? The people here are ready and waiting! We do not want Trader Joe, Wholefoods etc.
Thanks and hope to hear back.


New Frontiers News & Events February 26, 2018 at 3:53 pm

Hi Anita, Thank you so much for thinking of us. Tennessee is quite far from our home base in California, so for the near future at least, that would make opening a New Frontiers there very challenging. We wish you all the best.


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