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Whole Foods Market acquires four of the five New Frontiers Natural Marketplace stores

New Frontiers Natural Marketplace and Whole Foods Market jointly announced that Whole Foods Market will purchase four New Frontiers stores – Flagstaff, Prescott and Sedona, Ariz.; and San Luis Obispo, Calif. The two companies expect the transaction to be finalized in the next few weeks. The stores will continue to operate under the New Frontiers Natural Marketplace banner until they are re-signed as Whole Foods Market stores. Whole Foods Market will offer jobs to the team members at the four acquired locations and the stores will remain open for business throughout the transition. 
The Solvang store remains a part of New Frontiers and will continue to serve our local community. 

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Welcome to New Frontiers Natural Marketplace

“We’re all about your quality of life”

We are in the business of providing naturally delicious foods of the freshest and highest quality, as well as a full array of other choices for healthy living. New Frontiers is a place where people come to make changes that will improve the quality of their lives. Therefore, we strive to keep a special energy in our stores – an energy of cooperation, harmony, and service.

New Frontiers’ Mission: The Desire to Inspire 

At the heart of New Frontiers is the desire to inspire personal growth and positive change. We do this by providing healthy choices, by educating ourselves and others, and by creating a delightful experience. We embrace every opportunity to improve the quality of life in our relationships, in our communities, and in our world.
Together, we can make a difference by enhancing everyone’s well-being one person at a time.

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