Thank You For Voting Us the BEST!
We are feeling incredibly thankful after being recognized once again in the Santa Ynez Valley News' Best of the Valley! Being voted Best Grocery Store (for the third year running), along with wins for Best Lunch and Best Pizza, and more is something we are truly proud...
5% Friday: Atterdag Village
Did you know? On the third Friday of each month, New Frontiers donates 5% of sales to a local nonprofit. The date for January 2026 is Friday the 16th, and the recipient is Atterdag Village of Solvang. Atterdag Village is a non-profit organization dedicated to enhance...
5% Friday: People Helping People
Did you know? On the third Friday of each month, New Frontiers donates 5% of sales to a local nonprofit. The date for December 2025 is Friday, December 19th, and the recipient is Santa Ynez Valley People Helping People. Santa Ynez Valley People Helping People is...
5% Friday: Bethania Food Distribution Program
Did you know? On the third Friday of each month, New Frontiers donates 5% of sales to a local nonprofit. The date for November 2025 is Friday the 21st, and the recipient is Bethania Food Distribution Program. Since March 24th, 2020, Bethania Lutheran Church has...
5% Friday: Santa Ynez Valley Charter School
Did you know? On the third Friday of each month, New Frontiers donates 5% of sales to a local nonprofit. The date for October 2025 is Friday the 17th, and the recipient is Santa Ynez Valley Charter School. The Santa Ynez Valley Charter School (SYVCS) is founded to...
We’ve Made the Switch to Avocado Oil!
A Fresh Change in Our DeliWe’re excited to share that our deli is now made entirely with avocado oil. This change comes after many customer requests for alternatives to seed oils, and we’re glad to make the switch while keeping the same recipes and flavors you already...
5% Friday: Vikings of Solvang
Did you know? On the third Friday of each month, New Frontiers donates 5% of sales to a local nonprofit. The date for September 2025 is Friday the 19th, and the recipient is Vikings of Solvang. The Vikings of Solvang are a social and philanthropic organization...
5% Friday: Rona Barrett Foundation
Did you know? On the third Friday of each month, New Frontiers donates 5% of sales to a local nonprofit. The date for August 2025 is Friday the 15th, and the recipient is Rona Barrett Foundation. The Rona Barrett Foundation is a non-profit organization providing...
5% Friday: The California Nature Art Museum
Did you know? On the third Friday of each month, New Frontiers donates 5% of sales to a local nonprofit. The date for May 2025 is Friday the 20th, and the recipient is The California Nature Art Museum. Formerly known as The Wildling Museum, The California Nature Art...