Non GMO Project
- New Frontiers actively seeks to avoid GMOs. As a Supporting Retail Member of the Non-GMO Project, we are committed to taking a leadership role in ensuring viable non-GMO alternatives into the future. While we do not claim to be GMO free, we are doing our best to move in that direction.
- Buying USDA Certified Organic food and products is an effective safeguard against the presence of GMOs.
- A label indicating that a product is USDA Certified Organic USUALLY means that it is GMO Free.
Organic certification is about the “process” of growing food, not the actual resulting food. There is no testing process for organic ingredients, so there’s a small chance that GMO contamination could occur. (Contamination could occur via cross-pollination between GMO and Non-GMO crops; from seeds traveling by wind or migratory birds that take root in the soil of an organic farm; from trace amounts of GMOs found in animal feed; from ingredient suppliers that co-mingle various sources.)
- Starting in October 2010, New Frontiers began partnering with the Non-GMO Project. We took part in the first ever Non-GMO Month, celebrating consumers’ right to choose food and products that do not contain GMOs, along with more than 500 natural food stores nationwide. Every October we celebrate Non-GMO month to raise money for the cause and to continue to educate ourselves and our customers about this important topic.
- Working together with the natural food industry, the Non-GMO Project created a standardized definition of non-GMO and a third-party verification program to assess product compliance with this Standard. The Verification Program is entirely voluntary, and participants are companies who see the value of offering their customers a verified non-GMO choice. Buying products with Non-GMO verification label provides further assurance that your food does not contain GMOs.