New Frontiers & Sustainable Seafood

In keeping with our mission to educate ourselves and others, and to inspire positive change by providing healthy choices, New Frontiers partners with Monterey Bay Aquarium Seafood Watch, a program that helps consumers and businesses make choices for healthy oceans by labeling all fresh seafood according to its sustainability status, method of catch, and aquaculture production.

In addition, New Frontiers preferentially promotes sustainable seafood products and provides our customers a list of seafood products that are considered both more sustainable and low in mercury and PCBs. Our counter staff in the meat department is trained on sustainability issues, and to provide customers with the information they need to understand sustainability and make informed purchases. “Sustainable seafood” is defined as seafood that was caught or farmed using methods that maintain healthy populations, sustain a long-term supply of fish, and have minimal effect on the surrounding ecosystem.

For updated seafood recommendations visit the Seafood Watch website or download their Seafood Watch app on your iPhone or Android smartphone.

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