Guide to Produce

We support organic farmers who share our passion as good stewards of a sustainable future. We proudly partner with them to bring you the freshest, most flavorful fruits and vegetables.

New Frontiers Produce Standards:


An agricultural system which promotes biodiversity and ecological balance, without the use of synthetic chemical fertilizers and pesticides, sewage sludge, bioengineering, or radiation. Produced in accordance with USDA National Organic Standards.


Grown without the use of pesticides. Wax free. May include food grown on farms that are in transition from conventional to organic.


An agricultural system characterized by mechanization, monocultures, and the use of synthetic chemical fertilizers and


“Locally-grown in California” means grown in Santa Barbara, San Luis Obispo, and neighboring counties. (thus reducing transportation and handling costs, and preserving the heritage and culture of our community.) Many local products are grower-direct. “Locally-grown in Arizona” means: We define locally grown as produce that travels less than a day (7 or fewer hours) from farm to store. Many local products are grower-direct.

New Frontiers is committed to providing a wide selection of the freshest, tastiest, highest quality food. We actively seek local and organic food sources whenever possible.

To get the nutrients you need, eat a full spectrum of fruits & veggies:

  • Carotenes from deep yellow to deep red in butternut squash, carrots, and tomatoes.
  • Anthocyanins and flavonoids, found in black, blue and purple to reddish foods.
  • White vegetables such as onions and garlic supply allicin.
  • Dark-green veggies like spinach and kale are loaded with calcium, folic acid, vitamin K and iron, and are rich in vitamin C, fiber, carotenoids, lutein and flavonoids.